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NOBODY we can find has trained more professional service providers in the arts of systematic selling, directed personal marketing, and client relationship management since 1980.Click Here for Allan's Complete Background! In October 2004, Inside Public Accounting named Allan among it's Top 16 "Most Recommended Consultants". And for good reason! Allan is the creator of the ONLY custom-designed, COMPLETE, and holistic business development training in the world for professional service providers.
Date: From: Allan Boress, CPA, CFE
"We have been growing 25%-30%
per year... Dear Service Professional:My name is Allan Boress and over the last 20 years I have delivered customized sales consulting and training all over the world for over 500 firms and trained over 200,000 professionals in the art of bringing in quality business and selling their ideas. Nobody has taught more professionals in the art of systematic selling, directed personal marketing, and client relationship management since 1980. That's a fact.
I became a CPA because I NEVER wanted to sell anything to anyone. I am not a people-person by nature and was blessed with no particular selling ability. I am by nature shy and introverted. That's why I became a CPA - to get as far away from people as possible! Unfortunately, I was never taught in school that those who make it to the top of any profession are those who bring in the great clients. ...They are professionals who can market and sell. …And as a result, they have an abundance of quality referrals from clients and close more than their share of opportunities for higher fees… The 5 HIDDEN Mistakes That Make You Lose Sales!Do you have any idea how it feels to know you are the best sales person in your field? I do. Do you close over 90% of your opportunities? I do. Over the last 20 years my life's work has been to create and perfect the only Best Practices of Selling and Marketing for Professionals. There is no other proven, holistic, and integrated methodology in the world to sell one's ideas that has been created and customized--from scratch--for people like you. I have helped individuals and companies-small to the largest services firm in the world - explode their business with huge amounts of top quality work. And in the process of developing my sales methodology, I uncovered certain hidden mistakes that smart people were making, that were costing them wonderful client opportunities - and they didn't have a clue that they were doing something wrong! If you can learn to avoid these errors, your sales effectiveness will improve dramatically -- your closing ratio could skyrocket to over 90%. Whether you are selling your services, an important idea, interviewing for a job, selling a home, or just trying to get someone to do something, you are making terminal mistakes without even realizing it. Let's take a brief look at these hidden errors, in reverse order of importance, that people make - you included - that have cost you clients, fees, and sales in the past. Terminal Mistake #5: I was attending a conference on internet marketing in Las Vegas a few months back and ran into one of the worst examples of selling I had ever seen. There were over 60 individuals in the meeting room - all representing separate companies - all with money to spend and all vitally interested in becoming more effective at marketing their products and services on their websites. The seminar leader had invited this man as a guest speaker to discuss what he did to help people be more successful on the internet. He introduced "Joe" as a successful professional who had a unique service to offer that everyone needed! Trust me - that's the kind of intro you want in selling in front of a group. "Joe," the seminar leader asked, "how can you help these people?" In other words, he was asking Joe for his sales pitch. Joe hemmed and hawed - and really could not verbalize what he did and why we needed it. What was to be a ten-minute advertisement turned into a 25 painful minute interview as the seminar leader struggled to literally pull from Joe the information we needed to know to determine if we wanted to buy his service! Terminal Mistake #4: Where do most sales calls take place? In the client's office? Absolutely not! ==> In fact, NEVER conduct the initial sales interview on the client's turf! Do not even dream of arguing with me on this one. I have helped clients generate millions of dollars in fees, and drastically improve their closing percentage just from correcting this one mistake. If you can cure this Hidden Mistake, you too will experience wonderful new sales interviews - meetings that flow beautifully and the client either tells you how you can help them or they show that they were just on a fishing expedition. Terminal Mistake #3: Yes, dear friend, even in a situation where MILLIONS OF DOLLARS of fees are on the table, otherwise successful, intelligent and professional people, venture out on first interviews giving little or no thought at all as to what is going to happen. Most people think that the purpose of a sales call (or job interview, for that matter) is to show the buyer How Smart They Are. And the sales interview turns into a seminar. That's not selling - that's giving away your ideas, boring people to death, and never finding out if the people you are talking to are real potential clients! Terminal Mistake #2 Friends, people are always in a buying cycle, stretching from "not interested" all the way over to "I gotta have it now!" We often approach someone when they are in the "not interested" stage, and then go away. Then something happens to catch their attention, and they buy it from someone else! You must stay in front of people, in some non-annoying, non-threatening way on a regular basis to catch them at the right time of the buying cycle! Terminal Mistake #1: Many people either neglect to secure a decision from the client, or they keep gabbing and wind up talking themselves out of a sale. And now you know why you've lost sales in the past - the buyer was sold, but you kept going. The buyer can make the decision to buy in 10 minutes, or in six months. If the buyer has decided to buy after 10 minutes, and you don't close them then, you will lose the sale. The need to follow a specific systematic sequence and to control the steps through this process is vital to your success in acquiring new clients and getting more business from existing ones. Selling is a matter of timing. Prospective clients have to be "closed," that is, agreements have to be finalized when the prospective clients are positive and most inclined to do so. If the engagement is not secured, even by a handshake, when the prospective client is positive, there is only one way they can swing when you leave: negative. Utilizing a systematic approach to selling and conducting a sales examination is critical. It will tell you where you are in the sales process, and inform you if and when to close the sale or secure commitments. Don't make the same mistakes...When I started my own firm in 1979 I was abruptly faced with this fact: Few people were going to hire me just because I was good at what I did. So I started studying everything I could about selling and bringing in business. I attended every sales training seminar, read EVERY book on closing sales and marketing ideas, listened to tapes until my head hurt... None of it worked for me! Everything I saw or heard, no matter what it was called ("consultative selling;" "relationship selling, etc."), was merely a variation of some old-fashioned features-and-benefits sales training that had been taught for 50 years and originally was developed for "salespeople" who sold PRODUCTS... This stuff was just schmaltzed-up with fancy words and complicated theory. So finally -- I figured if I was going to learn how to sell, I was going to have to create a new methodology FROM SCRATCH for people who hate selling. I started interviewing the most successful service professionals I could find (over 1,000 different men and women)! I interviewed, studied and analyzed the most successful people who sold professional services. What did they do? How did they do it? What did they say? How did they say it? The deeper I got into it, the more amazed I became... I was finally discovering, piece-by-painstaking piece... The secrets to a Step-by-Step Sales Training Methodology that covers every aspect of building a professional practice... How to build a lifetime of powerful referral networks... How to create a personal marketing plan... And (best of all) how to close more sales for higher fees - faster!
Did it Work? The first time I put my selling system together, I was totally amazed when the client hired me on the spot for our highest fee. It was an epiphany! Don't waste your time with programs that waste your time!Look, my minimum fee for a one-day seminar is $7,500! I've done hundreds of these events in front of hundreds-of-thousands of different business professionals just like you. How can I repeatedly receive these kinds of fees? Because my clients KNOW they'll make back a hundred times that investment, with less-hassle and frustration found in other selling programs... I have had many of the most successful people in the professions, and in other businesses as well, tell me this was the most thorough, appropriate and real-world book on selling they have ever read. It puts others to shame! And rightfully so. This program offers you a systematic, listening, and qualification-intensive approach to selling, one that has proven to be a real winner for people who sell services (rather than tangible items).The skills and strategies presented will work for any professional, including architects, accountants, doctors, attorneys, engineers, consultants, those selling professional services for companies, and so on. For anyone who has to sell their ideas. You will also find my selling system works in any negotiation -- buying, selling -- or simply engineering a deal. On a personal level, I have used it to sell homes - and buy them - at much more of an advantage had I not. Even those interested in changing jobs will benefit from this book. You will learn how to become a master at the art of selling professional services. It's for people who hate selling - as I do - but have to do it anyway. Here are a few if the things you'll learn: Sell more business by being a better qualifier, presenter and closer... 95% of an effective close happens when you know how to effectively qualify your prospect! Spot many more sales opportunities... Selling is as much a "mindset" as it is a skill. Learn to see the world through a "sales-lense" and opportunities will pop-up in the least expected places! Outsell the competition in a competitive situation... Boost your closing percentage to 90%+. You'll be shocked how easy this is! Get buyers to close themselves... Find new business right now... and I don't care where you live or what business you're in -- you'll be surprised how many prospects are sitting right under your nose! Overcome the pain of failure and rejection (finally!) Write custom-designed proposals that the buyer will want to see and buy immediately... Sell for higher fees... Did you know most service professionals unnecessarily underprice themselves? Learn how to charge what you're worth and not what your competition says they're worth! Create custom-designed presentations that will win the sale for you... Find out, specifically, what the buyer's motives are, without guesswork... Get people to open-up to you... Even the most mealy-mouthed, desk-chained introvert can learn how to become brilliant communicator -- you just need to know what clients really want... Determine if people are committed to action, and how to create that commitment... Close the sale in a way that's painless for you and the buyer (and invisible to the buyer, too)... Stay motivated (no rah-rah stuff)...You won't find any useless "theories" or motivational jargon in my programs (forget about all that jumping-out-of-your-seat-nonsense) - this programs is comprised of tools and strategies that work when you put them into practice - pure and simple. Emulate the ways in which the top business producers in the professions have built their practices. You can stop all the guesswork and trial-and-error approaches - I've done the research and implemented the strategies that the top 1% use every day... Use the telephone most effectively... Hate the making-cold calls? Guess what? Your prospects hate them, too. There is a much better method that will feel natural to use... and relaxes your prospect as well... Determine if people can do business with you, or if you're wasting your time... Build personal chemistry, and have people want to buy from you and accept your ideas... Discover and influence the decision-making process... Listen in such a way that people will tell you exactly how to sell them... Have the client sell themselves! And much, much more, including showcase dialogues to help you witness how these techniques work in real selling situations. |
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" This
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I
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Product
#1: The I-Hate-Selling Digital E-Book: ($197 Value) The Only Selling
System Created for Professionals - 385+ pages!!!
Product
#2: 
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"Allan
Boress is 
"This
is definitely one of the best things we have done for our firm…
And
remember: You get my no-questions asked, 100%, love-it-or-
