Building Entrepreneurial People

Course Level: Basic to Intermediate

Prerequisites/Advance Preparation: None

Method of Presentation: Lecture and discussion

Recommended Time Frame: 8 hours

Taught by: Allan Boress, CPA, CFE and best-selling author of I Hate Selling

Designed For: Executives, managers, and others who want to ensure future growth by creating additional business development efforts throughout their organizations and choosing the right, entrepreneurial people to head up these endeavors.

Objectives:

To help identify and develop the business-development-oriented personnel (entrepreneurial personalities) that are necessary to compete and grow into 2010 and beyond

To develop an employee performance management model that supports inhouse promotion

To provide a model for successful personal marketing that can be emulated to produce business-building results

To help modify the behavior of those who contribute little to the practice development effort

To leave the organization with a working sales management-system

Program Highlights:

  • Why your people don't sell more... and what to do about it
  • Four ways to produce Entrepreneurial People
  • Targeting your market: Where and how the Best Business Generators get their business
  • Where you and your people should be investing your limited time to market and sell
  • The common traits, attitudes, and aptitudes of the Best Business Developers
  • Avoid marketing problems: How to hire the right people in the first place
  • Growing an entrepreneurial environment by stimulating the right kind of business-building behavior and by training your people to be more entrepreneurial
  • Nurturing the human assets you now have by providing the right kind of support system and environment for practice development
  • A proven method to manage the process: "The Boress Sales Management System"
  • Keeping process going: How to conduct regular sales meetings