Building Entrepreneurial People
Course Level: Basic to Intermediate
Prerequisites/Advance Preparation: None
Method of Presentation: Lecture and discussion
Recommended Time Frame: 8 hours
Taught by: Allan Boress, CPA, CFE and best-selling author of I Hate Selling
Designed For: Executives, managers, and others who want to ensure future growth by creating additional business development efforts throughout their organizations and choosing the right, entrepreneurial people to head up these endeavors.
Objectives:
To help identify and develop the business-development-oriented personnel (entrepreneurial personalities) that are necessary to compete and grow into 2010 and beyond
To develop an employee performance management model that supports inhouse promotion
To provide a model for successful personal marketing that can be emulated to produce business-building results
To help modify the behavior of those who contribute little to the practice development effort
To leave the organization with a working sales management-system
Program Highlights:
- Why your people don't sell more... and what to do about it
- Four ways to produce Entrepreneurial People
- Targeting your market: Where and how the Best Business Generators get their business
- Where you and your people should be investing your limited time to market and sell
- The common traits, attitudes, and aptitudes of the Best Business Developers
- Avoid marketing problems: How to hire the right people in the first place
- Growing an entrepreneurial environment by stimulating the right kind of business-building behavior and by training your people to be more entrepreneurial
- Nurturing the human assets you now have by providing the right kind of support system and environment for practice development
- A proven method to manage the process: "The Boress Sales Management System"
- Keeping process going: How to conduct regular sales meetings