Dialing for Dollars: Creating and Conducting a Productive Telephone Marketing Program
Course Level: Basic
Prerequisites/Advance Preparation: None
Method of Presentation: Lecture and discussion
Recommended Time Frame: 2 to 8 hours (can be adapted to your time frame)
Taught by: Allan Boress, CPA, CFE and best-selling author of I Hate Selling
Designed For: Professionals who want to obtain more clients by improving their cold calling techniques and establishing a successful telephone marketing program
Objectives:
To provide participants with a systematic, professional, and proven approach to building their business through the use of telemarketing
To teach them how to avoid the expensive mistakes of a poorly-planned telephone marketing program
To have participants leave the program with a plan-of-action to establish their own telemarketing program
Program Highlights:
- 12 proven keys to using the telephone successfully
- Why telemarketing works: when to use the phone for marketing your services
- A proven, step-by-step process you should follow when designing and implementing a direct marketing campaign
- Managing an effective telemarketing function
- How to hire and train the right telemarketer or telemarketing company
- Sample telemarketing scripts, and how to write telemarketing scripts that sell
- Selecting a target market
- Finding and using the best lists
- Grabbing attention and creating response action
- How to test your results: tracking direct marketing success
- How to set appointments on the phone from referrals and other warm leads
- A system for keeping in contact with clients you don't see often enough